Key issues
Inconsistent components and patterns across products; duplicated design and development work; difficulty maintaining visual consistency.
Design system
PRIMER Design System
A unified design system to create consistent, scalable and efficient digital products.
The problem
Inconsistent design across multiple products.
As the product ecosystem expanded, teams were building components independently, leading to inconsistent user experiences, duplicated effort and increased maintenance costs.
User pain points
Fragmented experiences, inconsistent terminology, slower development due to rework and increased design debt.
Impact
Longer design and development cycles, higher cognitive load and maintenance effort, and a greater risk of brand inconsistency.
The goal
Create a single source of truth for design.
Build a scalable design system that provides consistent components, patterns and guidelines across all products, improving efficiency, user experience and team collaboration.
Consistency
Unified look and feel across products
Efficiency
Faster design and development
Collaboration
Better alignment across teams
Scalability
A flexible system that grows with the product
The process
Research. Define. Design. Deliver.
01
Research
- Audit existing UI
- Identify inconsistencies
- Analyse user needs
02
Define
- Design principles
- Information architecture
- Component strategy
03
Design
- UI components
- Patterns and templates
- Documentation
04
Deliver
- Usability testing
- Team adoption
- Continuous iteration
The solution
A comprehensive design system.
Primer provides a complete set of reusable components, clear guidelines and best practices, enabling teams to design and build consistent, high-quality products faster and at scale.
- Reusable UI components
- Consistent visual language
- Clear documentation and guidelines
- Figma library for seamless collaboration
- Built for scalability and future growth
Key areas
Building blocks for better products.
A complete set of components, patterns and guidelines designed to cover real-world use cases.
UI Components
Buttons, inputs, forms, tables and modals.
Patterns & Templates
Common workflows and layouts.
Design Guidelines
Typography, color, spacing and iconography.
Data Visualization
Charts, graphs and analytics components.
Documentation
Usage guidelines, do's and don'ts.
The impact
Faster development.
Better user experiences.
The Primer Design System helps teams build consistent, high-quality products more efficiently while creating a seamless experience for users.
40%Faster development time
3xIncrease in design consistency
50+Components in initial release