Adapt.ro — Product Design Case Study

Product Design

Adapt.ro

An accessible e-commerce experience helping people discover mobility, rehabilitation and assistive products.

Client AdaptBG
IndustryAssistive Technology / E-commerce
My RoleProduct Design, UI/UX, Web Design
Year2023 – 2024
Adapt.ro homepage screenshot

The Problem

Finding the right assistive products
was unnecessarily complex.

People looking for mobility and rehabilitation equipment need clear product information, straightforward navigation and useful comparisons. Complex catalogs and technical details can make selecting the right equipment difficult.

Assistive products website screenshot
1

Complex
product categories

2

Difficult product
discovery

3

Limited purchase
guidance

4

Detailed specifications
and choices

The Goal

Make assistive products
easier to discover.

Design a clear, accessible shopping experience with intuitive categories, informative product pages, filtering and straightforward purchasing.

1. Organize the catalog 2. Simplify search 3. Explain product details 4. Build a trustworthy and welcoming experience

The Process

Research. Define. Design. Validate.

A user-centered process focused on product discovery, accessibility and easier purchasing.

01

Research

  • User interviews
  • Stakeholder workshops
  • Competitive analysis
  • Identify key pain points
02

Define

  • User personas
  • Information architecture
  • Content strategy
  • Feature prioritization
03

Design

  • Wireframes
  • High-fidelity UI
  • Component system
  • Interactive prototype
04

Validate

  • Usability testing
  • User feedback
  • Stakeholder reviews
  • Refinements and iteration

The Solution

A clearer path from
search to product.

Adapt.ro brings assistive products into a structured storefront with category navigation, filters, product details, pricing and purchasing options.

  • Clear product information and hierarchy
  • Browseable product categories and filters
  • Detailed product specifications
  • Helpful related products and options
  • Responsive browsing across devices
Adapt.ro homepage screenshot

Key Features

Designed to help people
find the right product.

Core shopping experiences, from homepage discovery to category browsing and product detail.

Homepage

Prominent categories and product discovery.

Category Listing

Browse products with filters and sorting.

Product Details

Specifications, imagery, options and prices.

Product Discovery

Clear paths through relevant categories.

Purchase Options

Pricing, related items and purchase actions.

The Impact

Clearer shopping.
Better accessibility.

The redesigned experience emphasizes clarity and usability across the catalog, category pages and product details.

ClearProduct discovery
DetailedProduct information
ReliableUsability focus
FluidResponsive design